History  
We (the owners) are a husband and wife team in Reno, Nevada.  I'm Cindi, and I'm an amateur potter who was frustrated when I couldn't buy my studio supplies on-line.  So Glen and I left our high-tech jobs to build the website (no trivial task with 10000+ items, photos and shopping cart tags) and try starting a business.  

Well, it worked!  Over the twelve years we have been in business, we have grown consistently.  We have hired employees, opened our own warehouse, added new products...  all so that day after day we can ship orders to customers around the world.  In fact we're one of the largest ceramic suppliers in the country!

In addition to making a living, we try to make it easier for people to become involved in ceramics, and to learn to appreciate it as an art form.  We hope to make it easier for experienced potters to meet each other, and to help those new to the field.   And we hope that by providing everyone easy access to the tools they need, they can focus on the creative and practical aspects of making ceramics.

It's not always easy to compete in an internet world where there's usually someone willing to undercut your price by a few dollars.  (Particularly smaller suppliers that don't stock anything and just drop ship.)  We do offer great prices, but sometimes we're not the absolute lowest.  However, we think it's more important to be able to offer great service: to help people choose what they need, to help people solve problems they are having, to write tips and how-to's, to answer our emails and phones.  So we try to strike a balance, and fortunately most of our customers appreciate the extras.